Isaac Metherell, Creative Portfolio

Neither agency. Nor freelancer.

There's no shortage of agencies who'll take your brief and no shortage of freelancers who'll take your money. Finding someone who does both well is the harder part.

Elite sport taught me that everything is trainable if you're honest about what isn't working. You shoot, you miss, you know immediately. You post, it flops, you know immediately. Both run on the same loop: attempt, get feedback, adjust, repeat. Most creatives never install that kind of rigour. Most athletes never apply it outside sport. I left semi-pro football when I realised the system was more valuable than the game.

I work across the full stack. Strategy, video, content, campaigns, and the digital infrastructure underneath all of it. Solo, fast, no handoff chain. I have been creating online since I was 12 and I apply everything I know about how content actually performs to every project I take on.

With my partner Aliyah, I make content about building a real life on the Sunshine Coast at 24. Training, saving for a first home, doing things that scare us, figuring out what a genuinely good life looks like. Filmed honestly.

The receipts: a $207k campaign that triggered an electoral recount. Over a million views on organic content. A globally licensed TEDx production. A full content and campaign suite built from scratch for an award-winning Sunshine Coast financial firm.

Agency output. No agency overhead.

State of the Nation, Yield Advisory

On the road. On deadline. On camera.

Some campaigns are built in a studio with a week of prep and a team of ten. This one was built on planes, in hotel rooms, and across six states, with one person handling the shoot, the edit, and the rollout simultaneously.

When Yield Advisory launched their national State of the Nation campaign, the brief was to capture something real: advisors, business owners, and operators speaking honestly about the economic climate across Australia. My job was to go with them, film it, shape it, and get it live, fast enough that the content felt current while it was still in the room.

This is the project that proved high-quality, platform-native social video doesn't require a production house. It requires someone who can move quickly, make decisions confidently under pressure, and hold a creative standard when the conditions are anything but ideal.

638,000 reach · One electoral recount

The campaign that changed a vote count.

Most digital advertising campaigns are measured in clicks, impressions, and cost-per-lead. This one was measured in something no one expected: a full electoral recount.

Brought in to contribute creative ideation and content production for a $207,000 digital advertising campaign running across Meta and Google, the goal was simple in theory and demanding in practice: drive meaningful candidate recognition in a compressed window. The campaign reached 638,000 people and lifted candidate recognition by 4%. That lift was significant enough to trigger a formal recount of the final result.

Four percent sounds like a small number until you understand what it moved. This project is a case study in what happens when data-informed creative decisions land with precision. The right message, the right format, the right placement. Not every campaign gets to find out if it worked. This one did.

Production Lead, TEDx

A globally licensed stage. One production lead.

TEDx events operate under strict global licensing requirements. The production quality has to meet a standard that holds up against any TED event anywhere in the world. There's no B-roll safety net. There's no "we'll fix it in post if something goes wrong." The bar is set before you walk through the door.

I was selected to lead and execute the full production for a TEDx event on the Sunshine Coast, from pre-production planning through to the final delivered cut. That meant owning the shoot, managing the technical requirements of a globally licensed production, and delivering content that honoured the standard the TED brand demands.

It's one of the projects I'm most proud of, not because of the scale, but because of what it required. The discipline to prepare, the judgment to execute in the moment, and the craft to shape something that will represent a community and its ideas long after the event ends.

UGC · On-Camera · Sunshine Coast

Living it. Filming it.

With Aliyah, I make content about building a life worth filming on the Sunshine Coast. Training, saving for a first home, learning skills we have no business attempting, doing things that genuinely scare us. We don't manufacture moments. We just make sure the real ones are captured well.

Over a million views on organic content and still going. Open to brand partnerships that genuinely fit the world we're building. UGC, on-camera work, product integration, and creative collaborations worth being part of.

Let's make something worth remembering.

If you're a brand looking for a retainer, have a campaign brief, want to explore a partnership, or just want to send something through for a free audit, get in touch. Briefs and rough ideas both welcome.

Content Audit · Send to hello@isaacmetherell.com with subject line: Audit

Isaac Metherell

Neither agency. Nor freelancer.

Three projects. Three different kinds of pressure.

On the road.
On deadline.
On camera.

On the road. On deadline. On camera.

The campaign that changed a vote count.

The campaign that changed a vote count.

A globally licensed stage. Zero shortcuts.

A globally licensed stage. One production lead.

Living it.
Filming it.

Living it. Filming it.

For brands who want consistent, high-quality output without building an in-house team.

For brands with a specific brief and a specific window to deliver it.

For brands that want content that actually looks like it belongs in someone's feed.

Free. No obligation. No pitch at the end.

Let's make something worth remembering.