Work with me
IM Isaac Metherell
Sunshine Coast, AU
UGC Creator & Creative Producer

Isaac Metherell

Finished creative, not raw footage. UGC for finance, beverage, and fitness brands.

Scripted, shot, edited, captioned, and hook-tested, so your team never touches raw phone footage.

Work with me
1M+ Organic views
10+ Years creating
Campaign Level production
Finance Industry insider

Native to the feed. Produced like a campaign.

Talking-head ads · Product integration · Lifestyle b-roll · Hook variations

Ad-ready UGC. Delivered finished.

Talking-head ads, product integration, lifestyle b-roll, and hook variations for testing. Every deliverable arrives scripted, shot, edited, and captioned. Your team briefs once and receives content that can go straight into the ad account.

I specialise in finance and money-app brands, and I also shoot for non-alcoholic beverage, natural fitness and nutrition, activewear, and travel brands. If your category needs someone who reads the fine print before pressing record, that's the point of me.

Production background. The reason the UGC you buy is produced at campaign standard, not filmed on a whim.

Some campaigns are built in a studio with a week of prep and a team of ten. This one was built on planes, in hotel rooms, and across six states, with me handling the shoot, the edit, and the rollout simultaneously.

When Yield Advisory launched their national State of the Nation campaign, the brief was to capture something real: advisors, business owners, and operators speaking honestly about the economic climate across Australia. My job was to go with them, film it, shape it, and get it live, fast enough that the content felt current while it was still in the room.

I contributed creative ideation and content production for a $207,000 digital campaign across Meta and Google. It reached 638,000 people and lifted candidate recognition by 4%, enough to trigger a formal recount of the final result.

Four percent sounds like a small number until you understand what it moved. Data-informed creative decisions landing with precision. Not every campaign gets to find out if it worked. This one did.

TEDx events operate under strict global licensing requirements. The production quality has to hold up against any TED event anywhere in the world. I was selected to lead and execute the full production for a TEDx event on the Sunshine Coast, from pre-production planning through to the final delivered cut.

The discipline to prepare, the judgment to execute in the moment, and the craft to shape something that represents a community long after the event ends. That's the standard your content gets made at.

I take on a small number of projects at a time. Here's what those usually look like.

Offer 01 · UGC Content

Finished, ad-ready videos for brands that test properly.

Single Video

One finished, ad-ready video. Scripted, shot, edited, and captioned.

Get in touch

Content Bundle The smart buy

Three to five videos plus hook variations, built for ad testing. Ads live or die on variant testing, so I build it in from the start.

Get in touch

Monthly Partner

An ongoing content system for brands that want consistent creative without briefing from scratch every month. I take two partners at a time.

Get in touch
Offer 02 · Campaign & Production

For bigger briefs.

Campaign shoots, social-first video rollouts, and high-production content delivered on time and built properly. I've produced at national campaign level and led a globally licensed TEDx production. If the brief is serious, I'm comfortable with the pressure.

Get in touch
Offer 03 · Content Audit Free

Free. No obligation. No pitch at the end.

Send me one piece of content that didn't perform the way you expected. I'll come back with an honest breakdown of exactly why. What's wrong with the hook, the structure, the distribution strategy, or all three. And what the right direction looks like from here.

Request an audit

Or email hello@isaacmetherell.com with subject line: Audit.

Questions brands ask before they book.

Who owns the content?

You do. Usage rights for organic and paid are agreed up front, with no surprise licensing fees later.

How fast is turnaround?

Single videos typically land within a week of receiving product; bundles within two.

What about revisions?

Every video includes two rounds, built into the price.

Can we get the raw footage?

Yes, raw files are available as an add-on if your team wants to cut its own versions.

Can you work within financial services compliance requirements?

Yes. I work in financial services marketing, so disclaimers, disclosure rules, and compliance review are built into the script before legal ever sees it.

Isaac Metherell portrait

Neither agency. Nor freelancer.

There's no shortage of UGC creators who'll send you raw phone footage. Finding one who delivers finished, ad-ready creative is the harder part.

Elite sport taught me that everything is trainable if you're honest about what isn't working. You shoot, you miss, you know immediately. You post, it flops, you know immediately. Both run on the same loop: attempt, get feedback, adjust, repeat. Most creatives never install that kind of rigour. Most athletes never apply it outside sport. I left semi-pro football when I realised the system was more valuable than the game.

I work across the full stack. Scripts, shooting, editing, captions, and the ad strategy underneath all of it. Solo, fast, no handoff chain. I have been creating online since I was 12 and I apply everything I know about how content actually performs to every video I deliver.

By day I work in financial services marketing. I know compliant content, disclaimers, and what gets finance ads rejected before legal ever sees them. I'm also sober by choice and train natural on a whole-food approach, which is why beverage and nutrition brands cast me.

The receipts: over a million organic views. A $207k campaign that triggered an electoral recount. A globally licensed TEDx production. A full content and campaign suite built from scratch for an award-winning financial firm.

Finished, ad-ready creative. Not raw footage.

Let's make something worth remembering.

Whether you need one video, a testing bundle, or an ongoing partner, start here. Briefs and rough ideas both welcome.

Prefer email? hello@isaacmetherell.com

Sunshine Coast, Australia